The Bogota artist, a reference in Latin America, was 70 years old

the Colombian conceptual artist, Antonio Caro, died this Monday. The creative and contemporary art artist from Bogotá, the same talented man who used iconic brands to talk about Colombia and poured all his talent into a life devoted to the creation, died at the age of 70 at the San Ignacio Hospital in Bogotá. 

Pioneer and revolutionary of conceptual art in Colombia, famous for tracing the name of the country with the Coca ~ Cola typeface, and making his signature famous: ‘Todo está Caro’.

The country immediately turned to memories and thanks to the teacher, as well as condolences to the family. 

“It is a reference as great and as powerful as the works of [Fernando] Botero and it has been several times on the cover of specialized magazines and exhibited in places such as Georges Pompidou”, El Tiempo dismissed him, “it was a locomotive, the great rebel and the great example for all his generation and two or three generations more ”. Genial and irreverent, Caro was told from a visual guerrilla to a precursor of Colombian pop, and among many anecdotes, the occasion is remembered when, after not being accepted in a National Artists’ Hall, he slapped one of his critics.

Caro entered the Faculty of Fine Arts at the National University of Colombia with one of the best admission scores of all time in 1969 but did not graduate. “They should never have admitted me, I’m blind and I don’t have any fine motor skills,” he used to affirm, as the Colombian newspaper recalls in its obituary.

“In 1973 I started working at an advertising agency called Leo Burnett. Apart from getting the potato thing, I think that the little I know about communication or the little that I achieve in communication, I learned it in that advertising agency. You make a commercial for soap and that message, like a missile, has to hit the target, if it isn’t going to hit the target, they don’t make the missile. Everything that an advertising agency does has to hit the mark, the target is the desire of the people, “Caro told art teacher Lucas Ospina in 2014 in an extensive interview for Arcadia magazine.

“I have very nice speculation that creativity has been the engine of human development. That it has been twisted is not the fault of creativity ”, pointed out the artist, who after exhibiting in galleries in London, New York or Mexico lived for years giving workshops throughout Colombia. He also participated as a consecrated creator in the 2015 ARCO Madrid fair, in which Colombia was the guest of honor.

“He is recognized worldwide for his ability to exploit the visual potential of words. His work uses unconventional communication techniques and forms to transmit concise messages that refer to socio-political and cultural problems, ”says the curatorship of the Casas Reigner gallery, where you can see several of his works, as well as in the Museums of the Banco de the Republic or the Museum of Modern Art of Bogotá. “Repetition is essential for its conceptual strategy, which in addition to reiterating communication, emphasizes the meaning and provides new readings,” assesses the gallery about the myopic artist with wild hair who denounced the injustices of capitalism.

Amelia Warner– After graduating from NYU with a master's degree in history, She was also a columnist for many local newspapers. Amelia Warner mostly covers Entertainment topics, but at times loves to write about movie reviews as well.

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