The banker and economist suffered from amyotrophic lateral sclerosis since 2014
The banker and economist Francisco Luzón has died at the age of 73. Luzón suffered from ALS, amyotrophic lateral sclerosis, since 2014. He made his disease public while starting a campaign to publicize it, fight against it, and help those who, like him, suffered from it through a foundation that bears his name.
“Life is the most beautiful thing you have, it is what you have learned since I was diagnosed with ALS.” -he says in the presentation of the foundation- “It was 10 months after starting my retirement. Far from giving up, I undertook the greatest transformative challenge of my life: create a Foundation that helps find a cure for this terrible disease, uniting everyone the agents that should be involved in it “.
Before this, he had another life, as an economist and a banker. An economist by training, born on January 1, 1948, he was a key person in the transformation of Spanish and Latin American banking in the last 30 years from entities such as Banco Bilbao Vizcaya, Argentaria, or Banco Santander. That passion also led him to promote educational projects and platforms, based on public-private collaboration and that encourage networking.
The wELApop campaign
Among other campaigns, the Foundation participated in the wELApop campaign, through which ALS patients put their belongings on sale to raise money and meet their needs, in which Jorge, diagnosed with 30 years and almost completely paralyzed at 34, a victim of the disease.
ALS, a disease without a cure
ALS is a degenerative neuromuscular disease that causes all the muscles in the body to stop working. All, until causing the death of those who suffer it in an average of between two and five years. Although there are cases of longer survival. Each ALS patient invests around 35,000 euros a year in their treatments (caregivers, home adaptations, treatments …). A fortune that most of those affected do not have.