Italian designer Nino Cerruti, the man who reinvented the suit to make it comfortable and launched designers like Giorgio Armani, died on Saturday, January 15 in Vercelli (northern Italy) at the age of 91.
Cerruti died as a result of complications after a hip operation, reported the media, which echoed a communication that was sent to the employees of his luxury firm.
Born in 1930 in Biella, in the Piedmont region of Italy, the creative was one of the great protagonists of 20th-century fashion with his revolutionary ideas.
He entered the golden history of Hollywood making film collaborations and dressing great female stars, such as Catherine Deneuve or Faye Dunaway. While succeeding with the big business that would change his life, his namesake firm.
Descendant of a family of textile industrialists from Biella, Cerruti inherited the family business very young, after the death of his father, at the age of twenty, and devoted great efforts to the research and development of materials. This was what would eventually take him to the top.
Since 1957 he managed to make a name for himself all over the world with the presentation in Milan of his first clothing line, the “Hitman”. In 1962 he founded the brand “Flying Cross” with Osvaldo Test and in 1967 he opened the first Cerruti 1881 boutique in the Place de la Madeleine in Paris, which led him to move the firm’s headquarters to the fashion capital.
In the mid-sixties in his company “Lanificio Fratelli Cerruti” new emerging names in Italian fashion began to collaborate, hiring a then-unknown Giorgio Armani as a designer.
Nino Cerrruti managed to take fashion to a new dimension, rejuvenating and reinventing it without losing the taste and elegance that characterized him while preserving traditional methods. His illustrious client list included names like Michael Douglas, Clint Eastwood, and Harrison Ford.
The great success of what was his first pret-a-porter line pushed him to create what would be his first women’s line, one that would end up representing 20 percent of his company’s total turnover. In 1975, its Hitman line began the production and distribution of knitwear, shirts, and the casual line: Cerruti 1881 Brothers.
At that time the women’s line was also born, which twenty years later would represent 20 percent of the company’s total turnover, and in 1975 Hitman began the production and distribution of knitwear, shirts, and the casual line: Cerruti 1881 Brothers.
Amelia Warner
Amelia Warner writes all the Latest Articles. She mostly covers Entertainment topics, but at times loves to write about movie reviews as well.
