Hoonigan’s social media channels reported that pro rally driver and co-founder Ken Block was killed in a snowmobile accident on Monday, saying:
“We regret to inform you that Ken Block passed away today as a result of a snowmobile accident. Ken was a visionary, an idol, and a forerunner. A father and husband come last but certainly not least. He will be sadly missed.”
No information about the funeral was given. Everyone, including his friends and family, has paid tribute to him and expressed their condolences on social media.
With four victories out of eight in a Hyundai i20 Coupe WRC, Block, one of the most well-known personalities in American rallying, was getting closer than ever to capturing his first domestic championship in 2022.
When he wasn’t operating Porsche race cars or Audi electric stunt vehicles, Block engaged in several winter sports, such as snowboarding, UTV driving, and snowmobiling.
In 60 Rally America starts between 2005 and 2014, he collected 16 victories and five X Games medals. In Rallycross, Block placed third, second, and third in the X Games from 2006 to 2008. Additionally, he is among the few Americans who earned points in the World Rally Championship.
While his success in motorsports played a significant role in his notoriety, his embracing of social media elevated him to superstardom. Nearly 2 million people subscribe to Block’s YouTube channel, and he has over 7 million Instagram followers. Some of the most watched motorsports videos online come from his Gymkhana series.
Additionally, he collaborated with Ford and, more recently, Audi and produced a run of popular Gymkhana videos. His company most recently described the insane Porsche 911 SVRSR “Hoonipigasus” in May 2022.