The unprecedented partnership with the singer made the American brand soar on the Stock Exchange
Justin Bieber’s stripped and comfortable style inspires many fans to dress. From this Tuesday (10/13), one of the pieces that the Canadian singer is wearing out there can already be purchased by his admirers. It is a yellow shoe, the result of a partnership between Drew House, the artist’s clothing brand, with Crocs.
The rubberized shoe model divides opinions in the fashion group. However, the American company is betting more and more in the fashion area. In addition to collaborations with artists, the Crocs sandal has already been present on the catwalks of Christopher Kane in a customized version with crystals and a futuristic touch, during London Fashion Week. It also gained silhouette with the platform in the summer of 2018 of Balenciaga.
Now, it’s time for Justin Bieber to join the starred portfolio of Crocs partnerships. On the first day of this month, the professional published an unpretentious photo of the comfortable shoes floating in a pool and captioned with a “soon”. It didn’t take long for the buzz to take over Instagram.
The novelty moved the Stock Exchange. The stock price of Crocs Inc. rose to 13% on October 1, after Bieber instigated followers with the collaboration.
Among the comment bets, many guessed that a partnership was to come. Five days ago, Justin returned to the social network, cutting a cake in the shape of the classic Crocs sandal, and announced the collab.
“As an artist, it is important that my creations remain true to me and my style,” explained Bieber in a statement. “I use Crocs all the time, so designing my own pair came naturally. With these Crocs, I just concentrated on doing something I want to use, ”he added.
The limited edition shoe was launched this Wednesday (10/13), and is available on Drew’s e-commerce and Crocs website, in addition to selected brand stores in China and South Korea.
The Crocs x Justin Bieber model was designed with the yellow classic of its streetwear brand, which values comfort. The DNA detached from the label could not be left out of the partnership: it is translated into eight Jibbitz models, the name of the accessories that can be used to personalize rubber shoes.
The singer already wore the piece around
Anyone interested can access the Crocs or Drew House website
The limited-edition partnership is launched in October, a month recognized as Croctober by Crocs’ clientele. The annual event is the stage for great collaborations and challenges for the public. Among the names of the 2020 edition are Post Malone and Bad Bunny, as well as the brands Chinatown Market, Madewell, and Vera Bradley.