Made famous by Levi’s ad, the artist gained musical prominence with the song ‘I Promise Myself’ and Madonna wrote songs for him
The news was given by his friend, fellow singer Boy George, on his social networks. “Rest in peace the loveliest and sweetest man, Nick Kamen,” wrote the musician. Kamen suffered from a serious illness in recent years that have led to his death at 59.
Kemen (real name) Ivor Neville Kamen, born in Exxes, England in 1962, became world-famous in 1984 when he starred in an advertisement for Levi’s jeans brand. While I Heard It Through the Grapevine was playing , voiced by Marvin Gaye, the model walked into a crowded laundry room (mostly women) and undressed to put his jeans in the washing machine. Her slender body provoked the admiration of those present. The typical racy eighties ad that transformed Kamen into a sex symbol.
The model became so popular that Madonna contacted him and offered him a song, Each Time You Break My Heart. But it wasn’t until years later, in 1990, that Kamen achieved a musical number one with I promised myself, a fast-paced pop song adorned with his soft tone of voice. This theme was played on the radio very frequently in the early nineties and continues to do so on nostalgic stations. It currently reaches 30 million listens on Spotify.
Burdened by fame, Kamen drifted away in the mid-1990s. Since then he has led a low-key life with few public appearances.